DE SANTOS A POPULARES . SAPO

Agency: Nervo
Role: Graphic Design and creative.

The challenge? To turn Portugal’s biggest digital advertising awards into the most traditional party in town — the Santos Populares! Vibrant, playful, and proudly Portuguese, the event transformed digital advertising talents into true bairristas — the true lovers of their neighbourhoods and traditions. From the pre-event to the big day, every activation and every detail celebrated that unmistakable traditional party spirit.